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What is SEO?

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SEO or Search Engine Optimization is defined as the process of improving (optimising) the visibility of a website/webpage on the Search Engines, such as Google, Bing, etc.

The higher your pages appear in search results, the greater the chance of them being discovered and clicked on. The ultimate objective of search engine optimization is to entice website visitors who have the potential to transform into customers, clients, or a loyal audience that consistently returns.

Why do we need SEO?

Suppose you have a website, that deals with either of the following:

  • Products you sell.
  • Services you provide.
  • Information on topics in which you have deep expertise and/or experience.

Now if you don’t do Search Engine Optimization (SEO), lets say your website ranks at rank 45 in the Google Search results, resulting you in 100 unit conversions. Now on the other hand, the website ranking on the 1st position on Google Search for the same product, has a conversion rate of 10,000.

So if you think about it, you are losing around 9,900 potential customers just because you are not on the 1st position. This is the main reason why we need SEO.

Performing regular SEO can help:

  • Increase traffic on your website
  • Increase conversions for your product
  • Increase in your Domain Authority
  • Increase in your CPC

Do all search engines work on the same principle?

Although the basic principle of operation of most of the search engines is the same there are minor differences between them which lead to major changes in their results. For example, for search engines like Yahoo and Bing, on-page keyword factors are of primary importance, while for Google, links and hyperlinks are more important.

Also, for Google, rankings of a website depend largely on their primitiveness i.e. how old a website is as compared to Yahoo which gives less or no preference to the primitiveness of the website and hence to improve the ranking of a website in different search engine, slightly different procedure needs to be followed.

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Last Updated : 30 Oct, 2023
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